Friday, July 14, 2006

Goldman Sachs vs. Goldman Sex

I'm not sure this story about Goldman Sachs suing GoldmanSex.com is really a good example of common sense, both on the part of the plaintiff and on the part of the consumers supposedly confused by the names of these two entities. Chances are that anyone dumb enough to mistake one for the other is not bright enough to even know what Goldman Sachs does. I highly doubt they're losing a lot of potential clients this way.

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