Something worthwhile

I'll actually be making some attempt to live an interesting life over the next couple days, and in a capacity where I have to write about it: I'll be attending the Ad:Tech conference here in Chicago and blogging about it on the Ad:Tech blog (I hear a more obvious name was in the works, but focus groups liked the enigma this one presented). I know you're all just gagging to see my contribution there; I'm a bit curious myself. Check it out.